White label coffee



For the coffee boys of White Label Coffee I developed a basic, clean but open identity and print design for their coffee bags. This specialty coffee bar roast their own beans and is all about a clean, honest and kind approach. To come to this 'clean and kind' identity a lot of possibilities have been designed. However, sometimes less is more, and definitely in the case of White Label Coffee.

After a while customized totebags were needed as well, and no white label bag without lots of .W.'s...

Photo credits go to François Luxembourg.

2013 - ...