White label coffee
For the coffee boys of White Label Coffee I developed a basic, clean and transparant identity (white label) and print design for their coffee bags. This specialty coffee bar roast their own beans and is all about a clean, honest and kind approach. To come to this 'clean and kind' identity a lot of possibilities have been designed. However, sometimes less is more, and definitely in the case of White Label Coffee.
After a while customized totebags were needed as well, and no white label bag without lots of .W.'s...
Photo credits go to François Luxembourg.
2013 - 2016